How can we change and grow at the same time?

Welcome to the department every changemaker in marketing needs as we drive towards those 2020 ambitions. At a time when brands are the most powerful catalysts for change, our vision is to make ‘innovation’ simply a way of serving your customers every day that drives radical growth for your business every year. So we do brand, product and cultural innovation to help our clients do three things. Change their businesses. Change their teams. And change themselves. Ready?

#DoChange

Beauty, Fashion + Luxury
Charity
Energy + Utilities
Financial Services
Healthcare
Public Sector
Business Services
Consumer goods
Entertainment + Media
Food + Beverage
Retail
Travel + Hospitality

We are a bunch of...

coffee-guzzling, problem-wrestling, behaviour-obsessing,
habit-making, tech-transforming, hothousing, product-designing,
market-disrupting, culture-shaping, growth-hacking, dragon-slaying
change agents working down a corridor near you.

What we do

We unite your teams in every department around shared purpose: to create an unrivalled C21st experience for your customers, at every touchpoint, at every hour of the day.

So we create more purposeful brands aligned with the values of your customers. We invent more useful products and services enabled by data and technology. We build an innovative culture that responds to your customer from the very heart of your company. And we design more sustainable business models that make the possible, profitable.

Our approach? Simple ideas, fast iteration, intuitive technologies, people power and lasting impact.

After all, the future belongs to those who invent it every day.

#DoDifferent

How we do it

The biggest barriers to change are ‘us and them’, ‘not invented here’ and ‘the way we’ve always done it’. That’s exactly why we created the Department of Change: to work with your team and your customers to reinvent your business from the inside out.

We work like any other department to make the most of what you already have on the inside. We align with your commercial objectives and realities. We sweat your assets. We leverage activities you’ve committed to. We tap into budgets readily available. We work with your team in agile sprints. And we measure success to prove, and improve, ROI.

But, here’s where we’re a department like no other: we bring the outside in. A global network of inventors, entrepreneurs, trendspotters, behavioural experts and technologists. Proprietary tools, methodologies and technologies. Proven case studies and invaluable thought leadership. And a depth of experience that’s garnered 110 awards across four continents.

The result? An everyday approach that, across the year, will make your business more valuable to your customers and your people more valuable to your company.

Who we do it for

Most marketers have their heads down, focusing on their inside world as they struggle to deliver against stretching targets with overworked teams and a lack of resources in risk-averse cultures.

But our clients are typically the changemakers in marketing – they share the same challenges, but take a heads up approach.

By title, they may be Chief Marketing Officers or Cheif Innovation Officers, Heads of Strategy, Research Directors or Customer Experience Managers. But at heart, they think of themselvs as chief customer officers. And they look beyond their walls to us to bring together those they work with and those they serve to reinvent their business every day, from the inside out.

They know, as we do, that’s the only way to change and grow at the same time.

So, what do you want to do for your customers that hasn’t been done before? Welcome to our ‘club’ of client partners … kettle’s on, let’s get started.

#DoTogether

How can we help you change?

We take a ‘design thinking’ approach to helping our clients change and grow.

Developed by David Kelley, founder of the Stanford d.school, it’s a human-centred approach that draws on design tools to integrate the needs of people, the possibilities of technology and the criteria for commercial success.

We use analytical tools, generative techniques and iterative development to help our clients reimagine their business of the future – and not only build but follow the road map to get there.

Which means we don’t stop at redesigning your customers’ experience by changing your brand and products. We also redesign your culture by changing your team’s ability to innovate every day.
We take a ‘design thinking’ approach to helping our clients change and grow.

Developed by David Kelley, founder of the Stanford d.school, it’s a human-centred approach that draws on design tools to integrate the needs of people, the possibilities of technology and the criteria for commercial success.

We use analytical tools, generative techniques and iterative development to help our clients reimagine their business of the future – and not only build but follow the road map to get there.

Which means we don’t stop at redesigning your customers’ experience by changing your brand and products. We also redesign your culture by changing your team’s ability to innovate every day.
We take a ‘design thinking’ approach to helping our clients change and grow.

Developed by David Kelley, founder of the Stanford d.school, it’s a human-centred approach that draws on design tools to integrate the needs of people, the possibilities of technology and the criteria for commercial success.

We use analytical tools, generative techniques and iterative development to help our clients reimagine their business of the future – and not only build but follow the road map to get there.

Which means we don’t stop at redesigning your customers’ experience by changing your brand and products. We also redesign your culture by changing your team’s ability to innovate every day.
We take a ‘design thinking’ approach to helping our clients change and grow.

Developed by David Kelley, founder of the Stanford d.school, it’s a human-centred approach that draws on design tools to integrate the needs of people, the possibilities of technology and the criteria for commercial success.

We use analytical tools, generative techniques and iterative development to help our clients reimagine their business of the future – and not only build but follow the road map to get there.

Which means we don’t stop at redesigning your customers’ experience by changing your brand and products. We also redesign your culture by changing your team’s ability to innovate every day.


Research

  • Quant
  • Ethnography
  • Insight communities
  • Market sizing
  • Shopper insight


Strategy

  • Growth mapping
  • Change portfolio planning
  • Brand strategy
  • Innovation strategy
  • Proposition development
  • Go-to-market strategies
  • Business modelling


Design

  • Product design
  • Experience design
  • Service design
  • Interface design

Cultural
Development

  • Team capability mapping
  • Change jamming
  • Internal innovation programmes
  • Internal lab build
  • Change coaching


Piloting

  • Prototyping
  • In-market testing
  • Performance reporting


Invention

  • Concept development
  • Co-creation
  • Protocepting

Meet some of our leaders

What object from your life journey made it to our innovation shelf?

Debi Bester

Founder + CEO

What object from your life journey made it to our innovation shelf?

Owain Cleary

Chief Innovation Officer

What object from your life journey made it to our innovation shelf?

Chris Hudson

Chief Operating Officer

What object from your life journey made it to our innovation shelf?

Jenn Torry

Chief Culture Officer

What object from your life journey made it to our innovation shelf?

Thomas Dowdell

Design Lead

What object from your life journey made it to our innovation shelf?

Nina Lindh

Cognitive Behavioural Consultant

14 Gray's Inn Road, London, WC1X 8HN